Pinelabs Experience

PROJECT

Pinelabs - UI UX

INDUSTRY

Product - Finance

SERVICES

UI UX Designs

TOOLS

Figma & Adobe photoshop - illustrator

Simplifying Fintech Experiences

This project focused on redesigning the digital experience for Pine Labs, with an emphasis on clarity, usability, and scalability across its product ecosystem. The objective was to simplify complex financial workflows while maintaining a modern, intuitive interface that supports both business users and internal stakeholders. The redesign explored information architecture, interaction patterns, and visual consistency to improve navigation, reduce cognitive load, and enhance overall user confidence. Special attention was given to aligning the experience with Pine Labs’ product-led approach, ensuring the interface feels efficient, trustworthy, and adaptable to future growth.

The redesign was driven by the need to simplify a feature-rich platform into a clearer, more focused experience for users of Pine Labs. The original structure carried strong functionality, but the experience benefited from better visual hierarchy, reduced noise, and smoother content flow. This approach emphasized minimalization—removing visual clutter, refining layouts, and allowing key messages and actions to stand out naturally. The color palette was carefully derived from Pine Labs’ existing brand colors to maintain brand familiarity while improving contrast, readability, and emotional balance. Image selection was intentional and human-centric, reinforcing trust, accessibility, and real-world business contexts. Overall, the redesign enhances clarity, usability, and scalability, creating a more confident, modern product experience without losing the essence of the brand.