This project focused on redesigning the Honda Middle East homepage to create a clearer, more engaging, and experience-driven entry point for users. The primary goal was to improve first impressions and simplify access to Honda’s diverse product ecosystem through a more structured and intuitive main navigation. Given the brand’s wide range of automobiles, motorcycles, power products, and technology offerings, the existing experience felt content-heavy and fragmented. The redesign introduces stronger visual hierarchy, clearer content grouping, and a more confident navigation system that helps users quickly understand where they are and where to go next.
The homepage layout was refined to balance performance, storytelling, and usability—using bold imagery, controlled brand colors, and consistent typography to highlight Honda’s core pillars such as safety, technology, and innovation. Interactive sections were streamlined to reduce cognitive load while still showcasing brand depth, campaigns, and regional relevance. This redesign was intentionally limited to the homepage, treating it as a strategic gateway that improves discoverability, strengthens brand perception, and delivers a smoother, more modern user experience without altering internal page structures.
