This poster was created as part of the Tech Mahindra 75 Years celebration campaign, with the intent to move beyond conventional corporate visuals and deliver something more expressive, memorable, and media-worthy. Instead of a typical polished design approach, the concept embraced a hand-crafted scribble style to convey legacy, people, innovation, and collective growth built over 75 years. The artwork began with traditional pencil-on-paper sketches, allowing ideas to flow organically, before being refined digitally using Photoshop. This blend of analog and digital techniques added authenticity, energy, and emotional depth to the final composition. Designed specifically for digital and social media publishing, the poster stands out through its raw creativity and storytelling—capturing attention while honoring the brand’s journey in a fresh, celebratory way.
